Amanda began her journey in the hair industry in 2009, and dreamed of creating a charming, high-end luxury salon in the heart of Idaho Falls. This aspiration materialized as Glow Hair Co. Beyond hairstyling, Amanda's vision is for every individual stepping through the doors of Glow Hair Co. to depart not only looking radiant but also feeling truly luminous from within.

During her work at Glow, Amanda found a need for a beautiful, high-quality brush line and created Willow. The name honors her late mother who was known as “Grandma Willow” and had a love for all things nature. 

Willow trees are graceful and elegant, and are known for their ability to grow and prosper despite unfavorable conditions. The flexible yet resilient tree is powerfully symbolic and encourages us to thrive even through life’s challenges.